Chalien Dantes / Contributor

FIFA President Gianni Infantino has launched a controversial plan that could see football associations receive up to $40 million if they support a proposal to sell stakes in the organisation’s biggest competitions. Member associations have until September 19th  to back the plan, with an initial $20 million payment available from January 1st, 2027.

The proposal involves creating a new commercial company to manage major FIFA events, including the World Cup, with outside investors allowed to purchase shares. FIFA says the move could generate billions of dollars, but the idea has already triggered criticism from several football bodies.

UEFA has accused FIFA of using the sport to benefit itself and its supporters, while concerns have also been raised about how the plan was introduced. Reports indicate that some FIFA vice-presidents were not informed about the proposal before it was revealed.

Infantino has defended the idea, describing it as an opportunity rather than a requirement for football associations. FIFA says the plan is aimed at creating new financial opportunities, but opposition continues to grow as discussions over the future of football’s finances deepen.