The newest collection of Barbie dolls was launched earlier today (June 10) by toy company Mattel, titled “Barbie Loves the Ocean.”

The newly released collection consists of dolls that are made out of 90 per cent plastic that was bound for the ocean, ranging in price from US$10 to US$20.

Yes, Mattel is on a mission to save planet Earth.

According to online publication, Insider, the toy company will source the plastic from “within 50km of waterways in areas lacking formal waste collection systems”.

“Barbie Loves the Ocean is a prime example of sustainable innovations we’ll make as part of creating a future environment where kids can thrive,” said Lisa McKnight, senior vice president and global head of Barbie & Dolls at Mattel.

Not only did Mattel release a new collection of dolls and playsets, but the company also released an educational video on Barbie’s YouTube platform called, “Barbie Shares Ways We Can All Protect the Planet 🌎” in an effort to share lessons on how to care for the planet.

Insider revealed that the “Barbie Loves the Ocean” line and video are a master plan of Mattel’s goal to achieve 100 per cent recycled, “recyclable or bio-based plastic materials across all its products and packaging by 2030”. 

BTW’s guys, this is not Mattel’s first rodeo in #MissionSavePlanetEarth

There are other sustainable initiatives announced by Mattel, like the “Mattel Playback,” which was released in May 2021.

The May initiative allows individuals to send Mattel their old Barbies and toys so that they can be remade into new ones. 

Shifting towards sustainability, cutting back on cost of production, what is happening here?

…LOVE TO SEE IT!