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JAM | Jul 14, 2022

Toyota Jamaica partners with Femme Creative for all female pop-up trade show

/ Our Today

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Reading Time: 2 minutes

Femme Creative, a collective of creative Jamaican women, have pooled their resources together to collaborate on a pop-up trade show.

The ladies of Femme Creative are set to showcase fine artisanal Jamaican wares from their respective businesses.

Since the global pandemic has affected businesses worldwide, and trickled down to affect many Jamaicans, creatives Debra Edwards and Summer Jarrett formed a new partnership to celebrate, uplift and support female creatives.

For many, the most inspiring thing is independence.

So, naturally, the Femme Creative team realised an opportunity to partner and empower each other, while doing what they do best – commerce.

“I thought to myself, why not create a collective geared towards female creatives that will be an opportunity to empower each other through our pockets and reached out to Summer.”

Debra Edwards

“At the height of the pandemic in 2020, everything was shut down which made it that much harder for creatives to sell their products,” said Edwards.

“So, I thought to myself, why not create a collective geared towards female creatives that will be an opportunity to empower each other through our pockets and reached out to Summer.”

The two were on a mission to revitalise the industry by building a safe space and platform for women to promote and sell their products.

Partnering with Toyota Jamaica for the socially distant pop-up experience, Femme Creative presented their first tradeshow in August 2020 at their 93 Old Hope Road location.

This year, individuals have a chance to catch up with female creatives and stock up on locally made Jamaican items.

The female artisans on display will include:

DAE

 KAJ

Mani Aesthetics 

Science2ArtGG 

 Trendzy by Ackeilia 

Lee Creates

Mutamba 

Bonitto Bliss Scrub

Vessel Of Aloe Vera

K’s Golden SeaMoss

1 Naturalie Rooted 

 AWF & ON + BEING Lady Boss 

 Bits & Bobs

And, while walk-ins are welcomed, Femme Creative has urged customers to register a preferred time slot for attendance at Femme Creative as no more than 20 patrons will be allowed in at a time.

This is in accordance with government regulations and social distance protocols, allows for timed intervals to safely interact with artisans and avoid overcrowding.

In case you miss the four-day experience, you can book an appointment to shop your faves at www.femmecreativeja.com.

Femme Creative founders Summer Jarrett (left) and Debra Edwards.

Edwards started her career as a journalist, covering fashion, lifestyle and entertainment. In 2019, she established DAE, a sustainable line of sandals ethically handmade by artisans in Jamaica.

The budding maven is also extremely passionate about philanthropy, women’s rights and building a better Jamaica.

Jarrett is the creative director of KAJ By Summer Jarrett, a fashion and accessory brand, which was established in 2011.

She works professionally as a designer, artist and stylist, celebrating, uplifting and employing women – part of her brand’s ethos.

For more information ersons can @femmecreativeja on Instagram.

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