Heineken has amped up the party energy of the electronic dance music scene with the hosting of Heineken Silver Room 2.0 last Friday, July 26, at the Chinese Benevolent Association.

The exclusive event is one of the most anticipated gatherings of the summer, blending international and local talents for an unforgettable night.

“This event promises an unparalleled experience for electronic dance music fans. We can’t wait for our patrons to experience this unique musical journey. The line-up will take patrons on a journey of a lifetime, with international and local sensations headlining; this night will showcase the vibrant and dynamic spirit of Heineken Silver,” Heineken Brand Manager Amoye Phillpotts- Brown shared ahead of the event last week. 

Heineken Silver Room 2.0 featured international DJ Changing Currents alongside local sensations DJ Tyler, DJ Bloodline Franco, and DJ Krytic, ensuring a night of electrifying beats and high-energy performances.

When asked what patrons should expect of the event, DJ Bloodline Franco said, “Come with an open mind, open ears, and join me on a musical journey that will take you to familiar places and perhaps some new ones. Just enjoy the ride while it lasts.”

The Heineken Silver Series has so far featured an impressive roster of DJs, including Sippin T, Circa Eleven, Bloodline Franco, Yo Pelps, Anash, Jigga, and Tonio. These events have set a new benchmark for music gatherings in Jamaica, offering dynamic performances and high-energy experiences that have resonated with the audience.  The excitement among patrons is palpable as they eagerly anticipate the return of Heineken Silver Room 2.0.

“Heineken Silver Room 2.0 is an experience that embodies the spirit of Heineken—premium quality, international flair, and unforgettable moments. We are committed to delivering a night that will resonate with our guests long after the last track ends,” added Phillpotts-Brown.

Since the launch of Heineken Silver beer last year, the Heineken Silver Room has created a unique boiler room experience on the island. This year, Heineken took the concept further with the Heineken Silver Series, meticulously curated by Brandon Ferguson.

The three-part series began at the Jamaica Food and Drink Kitchen on June 14, continued at Montego Bay Elevate on June 28, and concluded at the ROK Hotel Rooftop on July 12. Each event featured a stellar lineup of DJs and attracted Jamaica’s elite, including corporate leaders, social influencers, and socialites.