Thousands of rum lovers look forward to celebrating the island’s favourite spirit, rum, at the annual Jamaica Rum Festival (JRF) next Saturday (June 25) at Rose Hall’s The Aqueduct in Montego Bay. 

Multi-award-winning Worthy Park Estate Limited, Jamaica’s oldest and second-largest branded rum company, promises rum-centrists a unique experience with a host of games and activities, a chocolate pairing seminar, and signature cocktails on tap throughout the day.

“Our showcase at the Jamaica Rum festival this year, will be the best ever for rum enthusiasts. Through our international award-winning Rum-Bar and Worthy Park rum brands, we seek to celebrate Jamaica’s legacy of pot still rum distillation. From our refreshing white rums to our deep flavoured dark rums, we will have everything on display for rum aficionados to savour.” shares Tamika West, marketing manager of Worthy Park Estate.

With a history spanning 350 years since being established in 1670, the island’s oldest distillery, family-run Worthy Park Estate uses the pot-still method to produce a heavy-bodied rum, crafting exquisite spirits to become a favourite both locally and on the international market, winning multiple awards every year for the past decade.

Worthy Park, 1200 feet above sea level in Lluidas Vale, St Catherine, has succeeded in creating an educational rum tour that showcases its ageing warehouse, and state-of-the-art distillery including the hundred per cent copper pot-still which is made by Forsyths, the industry leader in Pot-Still manufacturing from Scotland. Rum-tasting is also a highlight of the guided rum tour experience. 

The 360-degree virtual reality tour will be one of the highlights at JRF.

“We’ll have lots of giveaways and surprises including, a virtual reality tour of Worthy Park Estate for those who may have never experienced it before. A pot still education seminar that includes rum flight tasting paired with chocolate, courtesy of Pure Chocolate Jamaica. Our bar will feature all of our signature rum-infused cocktails featuring everything from Rum Bar to Worthy Park select. There will be lots to do, so make sure you swing by, have a drink with us, and vibe. You never know who will be coming by to hang out with us for the day!” West added.