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JAM | Apr 20, 2025

Yard Mas inks deal with Mother’s for Jamaica Carnival 2025

/ Our Today

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Reading Time: 3 minutes
(OUR TODAY photo/Dennis Brown)

Mother’s Group returns as the official food partner for Yard Mas Carnival for its upcoming events as the revellers’ season ramps up to an explosive finale.  

This year, Mother’s is promising bold flavour and an elevated carnival experience by activating three of its signature brands, notably M-Catering, which will take centre stage in delivering an unforgettable gastronomic journey to thousands of revellers and event staff.

M-Catering, the refined catering arm of Mother’s Food Group, blends the soul of our rich Jamaican heritage with bold, modern culinary innovation. 

13,000+ meals, 500+ staff, 3,000+ revellers, zero compromises

Fresh, warm, and full of Jamaican flavour, M-Catering is set to serve over 13,000 meals across Carnival week, including breakfast, lunch, and dinner for both revellers and production crew.

What sets M-Catering apart is our unrivalled ability to execute at scale without sacrificing the quality, freshness, or timeliness that our brand is known for. We did it last year, and this year, we’re going even bigger.

What’s new for 2025?

A reimagined food court experience at Campari Boulevard, where revellers and spectators can reconnect with their favourite sweet chilli chicken from the Mother’s Brand activation.

(OUR TODAY photo/Dennis Brown)

Increased brand presence across the road march, with strategic activations, co-branded experiences, and real-time interaction with revellers.

An elevated, immersive food journey curated by M-Catering for revellers and behind-the-scenes heroes.

“We are not just feeding the road; we are fuelling the culture,” said Jevon McDonald, experiential marketing coordinator, Mother’s Food Group.

“This partnership isn’t just about food — it’s about creating moments of joy, flavour, and pride in what it means to be Jamaican. From sunrise to sunset, M-Catering is here to nourish, energise, and celebrate with Yard Mas every step of the way, “ he added.

(OUR TODAY photo/Dennis Brown)
(OUR TODAY photo/Dennis Brown)
(OUR TODAY photo/Dennis Brown)
(OUR TODAY photo/Dennis Brown)
(OUR TODAY photo/Dennis Brown)
(OUR TODAY photo/Dennis Brown)
(OUR TODAY photo/Dennis Brown)

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