It is said that out of misfortune, some good can come, and this is certainly true for Latricia Gordon, one of two final winners of CIBC Caribbean’s ‘Sweeten the Season’ 2025 Christmas Promotion.

Gordon’s journey to winning was shaped by resilience. She lost her vehicle during Hurricane Melissa after parking it at her workplace before travelling overseas. Securing a new car loan made her automatically eligible for the promotion—and ultimately led to her selection as the grand-prize recipient.

“After losing my vehicle, this win feels like a blessing and a fresh start. I’m truly grateful,” she added.

She was one of two customers who walked away with significant cash prizes after taking important steps toward their financial goals. One winner had been previously announced.

The promotion automatically entered clients who applied for a mortgage, vehicle loan, or land loan for a chance to win one of three cash prizes, with the highest prize valued at US$5,000.

Gordon, who banks in St Ann and received J$810,000. She explained that her decision to take a vehicle loan with CIBC Caribbean was driven by loyalty and confidence in the bank’s support.

“I’ve always believed in staying loyal to my banker and to CIBC Caribbean Jamaica because I trust the support they provide. Winning is a wonderful surprise on top of the excellent service I’ve received”, she said. 

Also celebrating is Shana Kaye Taylor, who received J$567,000—just one day after celebrating her birthday. Overjoyed by the unexpected blessing, Taylor praised God for the timely reward and shared her gratitude for the experience.

“I give God thanks for this blessing. Winning the day after my birthday makes it even more special. This truly came at the perfect time for my family.”

Celebrating alongside her husband Marvin Taylor, the couple reflected on their decision to secure financing with CIBC Caribbean.

“We loved the interest rate, and the entire process was smooth and easy,” her husband shared. “Now to win $567,000 on top of that—we’re even more elated.”

Commenting on the impact of the campaign, Owen Francis, Director of Personal and Business Banking at CIBC Caribbean, said the promotion was designed to support customers as they take meaningful financial steps.

“Sweeten the Season reflects our commitment to supporting clients as they make important financial decisions, whether purchasing a home, land, or a vehicle. Through this promotion, we were able to offer competitive financing solutions while creating an added opportunity for clients to benefit. Seeing the joy these winnings bring reinforces why we do what we do.”

The ‘Sweeten the Season’ initiative formed part of CIBC Caribbean’s year-end client appreciation strategy, aimed at strengthening relationships while empowering customers across Jamaica to move forward with confidence.

CIBC Caribbean congratulates its winners and thanks all clients who participated in the promotion.