Yard Mas has recruited Rebel and Ding Dong as official brand ambassadors for its 2024 Carnival Season.

This partnership represents an advancement of Yard Mas’ commitment to promoting an authentic Jamaican experience during its carnival road march.

“We welcome the collaboration between Rebel and Ding Dong as their infectious energy and undeniable talent embodies the essence of Yard Mas Carnival. This partnership represents a seamless fusion of Jamaican dancing culture with the exhilarating Soca road march experience that Yard Mas is already known for,” said Andrew Bellamy, managing director of Yard Mas, at the official signing of both ambassadors.

Ding Dong is known to be a gifted entertainer and his live performance in Yard Mas Carnival’s inaugural road march in 2023 was one of the highlights of the entire carnival season. Rebel has had massive success across social platforms, with her original dance routines going viral while inspiring persons of all ages to showcase their best dance moves. Together, as influential figures within the dancehall space, they are positioned to bring their unique flair and electrifying presence to the carnival scene.

“We do things different with our local culture at the core of our entertainment package. It is collaborations like this that influence masqueraders here and abroad to mark their calendars every year to participate in [a] carnival in Jamaica,” Bellamy continued.

Yard Mas Carnival also has a lunch-and-dinner stop with some of the best DJs in Jamaica, the Caribbean and North America. This is coupled with premium pouring options from the band’s title sponsor, Campari and their spirits portfolio, along with diverse food options that support local caterers and franchises, are the perfect elements for a memorable road march.

Earlier this month, Yard Mas Carnival announced Trinidad and Tobago’s 2024 Soca Road March Winner Mical Teja as part of its live performance road package.