Sport & Entertainment
JAM | Mar 9, 2024

Romain Virgo named first-ever Johnnie Walker brand ambassador 

/ Our Today

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Amidst the excitement of ‘The Gentleman’ media launch, a historic moment unfolded as Romain Virgo was unveiled as Johnnie Walker Jamaica’s inaugural brand ambassador. Joining him on stage for this momentous occasion were key figures: (L-R) Niko Browne, Romain’s Manager; Lasana Wilson, Junior Brand Manager for Johnnie Walker; and Nadine Hylton, Brand Manager for Johnnie Walker. Together, they symbolised the beginning of an extraordinary partnership in the world of music and spirits. (Photo: Contributed)

Jamaican reggae sensation Romain Virgo has been named as the first-ever Johnnie Walker brand ambassador.

The announcement was made on February 29, as Virgo released his fourth studio album, ‘The Gentleman’ at AC Hotel poolside in New Kingston. It was no wonder that the prominent whiskey brand decided to name him as its first brand ambassador given that it’s a gentleman’s whisky and depicts a gentleman as its logo 

The event, proudly sponsored by Johnnie Walker saw the attendance of multiple guest artistes, influencers and music adorers, who showed up in their numbers as Romain gave them a taste of what he deems as his “best work yet”. 

There were soulful performances by artistes such as Ras-I, Christopher Martin and Jesse Royal. The AC Hotel poolside came to life with this album launch and the naming of Virgo as Johnnie Walker brand ambassador.

HIGHLIGHTS:

Radiant with joy, Romain Virgo beams as he takes center stage during his performance at the album media launch. The crowd was enraptured by his electrifying rendition of their favourite tracks from the album. (Photo: Contributed)
Elizabeth Virgo, wife of Romain Virgo and the original ‘Good Woman,’ exuded joy as she revelled in the soulful melodies at The Gentleman’s media launch. (Photo: Contributed)
Bless up! Romain Virgo (right) extends a heartfelt invitation to his ‘brother from another mother,’ Christopher Martin, to share the stage and deliver a captivating performance of their hit song, ‘Leave People Business.’ (Photo: Contributed)
Embodying luxury is at the heart of every Johnnie Walker moment. The media launch of ‘The Gentleman’ was no different, presenting an elevated bar experience with the expertise of Johnnie Walker-certified mixologists. (Photo: Contributed)
Reggae artiste Ras-I skilfully rode the waves of the classic reggae rhythm provided by Romain’s live band, showcasing his undeniable talent and deep connection to the roots of the genre. (Photo: Contributed)
Jesse Royal (right) joined Romain Virgo on stage to offer the audience a taste of their forthcoming anthem, ‘Bridges,’ and his beloved hit ‘Modern Day Judas.’ In a moment of public respect, Jesse Royal paid homage to Romain, heralding him as the torchbearer of this generation, akin to a modern-day Beres Hammond. (Photo: Contributed)
Tags
AC Marriot Kingston hotel album launch brand ambassador deal Jamaica Johnnie Walker Romain Virgo The Gentleman album

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